广告优化师(仅面向新加坡院校)

薪资面议
2025-03-28
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注:该岗位base新加坡,仅新加坡本地院校可投递



岗位职责

1、根据游戏产品需求,统筹发行投放买量事宜,挖掘推广渠道,制定相应的广告投放计划和成本预算,实现激活注册、付费等目标;

2、掌握市场及行业动态,研究广告和买量素材的投放趋势,梳理沉淀可复用的方法论,指导部门投放及素材规划方向;

3、对渠道、广告创意表现、ROI、游戏的LTV等数据进行分析总结,定期跟踪并分析部门投放效果,及时优化投放方案策略,对投放结果负责;



任职要求

1、1年以上游戏广告投放相关工作经验,对游戏行业有深入的认知及了解,有小游戏的投放经验优先;

2、有较强的逻辑思维能力,具备一定的项目统筹能力和较强的数据分析能力,能及时发现问题并提供有效的优化方案;

3、工作积极主动,沟通理解能力好,抗压能力强,有很好的团队合作精神。

4、具备敏锐的市场洞察力、出色的表达能力及协作精神,抗压能力强。


Job Responsibilities:


1. Coordinate the distribution and user acquisition efforts for game products based on product requirements, explore promotion channels, develop advertising plans and cost budgets, and achieve goals such as activations, registrations, and payments.

2. Stay updated on market and industry trends, research advertising and user acquisition material trends, and develop reusable methodologies to guide the department's advertising and material planning.

3. Analyze and summarize data on channels, ad creative performance, ROI, and game LTV. Regularly track and evaluate the effectiveness of department campaigns, optimize strategies in a timely manner, and take responsibility for the results.


Job Requirements:


1. At least 1 year of experience in game advertising, with a deep understanding of the gaming industry. Experience in mini game advertising is preferred.

2. Strong logical thinking skills, project coordination abilities, and data analysis skills, with the ability to identify issues and provide effective optimization solutions.

3. Proactive, with excellent communication and comprehension skills, strong stress resistance, and a good team spirit.

4. Keen market insight, excellent communication skills, collaborative spirit, and strong stress resistance.