The team decides to design a survey to evaluate the demand for healthier alternatives. A sample of 50,000 customers were surveyed and divided into customers who have consumed Sweetlove products in the last year (existing customers) and customers who have never tried Sweetlove products (new customers). Customers were asked to try two different products and rate them on a scale from 1 to 5 (5 being the highest) on the following criteria: • Texture • Taste • Appearance • Packaging and format
Which of the following conclusions is INCORRECT based on the information presented in Exhibit 2?
