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Whatcanbeinferredfromthearticl

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欧洲的经济学家 Mr.T 首先跟你谈了欧洲的一些优势，以及一些好的企业。请根据下列 资料回答问题 The best-selling sports drink Zumo is produced by Zumospa a food and drinks company based in Valencia Spain. In the last financial year, Zumo contributed 30 million Euros to Zumospa’s annual sales revenue, accounting for 20% of the company’s total turnover. It is, in fact, Zumospa’s cash cow, generating more revenue than any other of its products. At present, Zumo is sold only in Europe. However the sports drink market is the most rapidly growing segment of the World beverage markrt. Zumospa is now looking outside Spain for markets and would like to make Zumo a global brand. Zumospa needs to reposition it for the global market. Initial research suggests that Zumo is perceived as a Spanish drink and its close identification with Spain may not be suitable when developing a global brand.
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What can be inferred from the article? 

  • Zumo does not need to change its brand name
  • Zumospa only produces sports drinks
  • Zumo is available in Europe and North America
  • A Spanish identity is not suitable for Zumo to tap into global market
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牛客133161785号头像 牛客133161785号
感觉不对，不是may not suitable么
发表于 2020-09-15 00:18:29 回复(0)
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工商银行 人力资源 审计 2019 税务服务 管理培训生 行政管理
来自：职能类模拟题56
上传者：小小
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