海外kol运营

职位介绍 / JD: 1. 统筹产品或者营销活动的数字营销KOL传播策略和执行方案；包含TA分析，数字营销KOL策略及方案制定，营销创意pitch制定与落地，并根据推广效果优化KOL质量，跟进推广进度、用户口碑、营销效果，监控与分析相关数据 Conceptualize, lead and manage demand driving strategy; Create events across popular social media platforms; Involve in ideation/creation of influencer campaign in acquiring & maintaining KOL/influencers; Analyze & monitor KOL performance 2. 对KOL有清晰定位且有过孵化运营经验；并制定短、中、长期用户增长策略;分析海外内容营销各渠道KOL行为偏好，内容偏好，渠道偏好，帮助制定内容营销持续优化方案 Provide leadership in identifying, assessing and prioritizing opportunities and facilitate rapid decisions to go no/go to due diligence and/or deal negotiations Construct end-to-end full scale key-influencer campaigns that support brand initiatives, objectives and KPIs 3. 作为KOL运营/红人营销的Team leader，对外沟通不同部门需求和对内管理项目传播预算、项目小组成员、项目进度，对项目销量与声量负责 Provide cross-functional leadership and support on all brand and communication initiatives. 4. 敏锐捕捉海外热点与传播新趋势，产出高品质的KOL合作事件营销/话题营销/热点营销; 维护红人KOL关系，深化合作模式，增加资源粘性，增加品牌曝光度，提高流量； Sensitive to relevant current affairs and industry trend

任职要求: 1 本科以上学历，优秀的英语听说读写能力 Bachelor Degree; Good English in oral and written 2 具备KOL运营, 或者品牌营销，流量获取，变现，广告运作模式等经验；对网红经济、达人KOL有较深理解; 对新的平台/行业充满好奇喜欢尝试，并且对社交网络热点非常敏感，针对热点能快速形成自己的切入角度 Minimum 1 year experience in managing KOLs; Proven experience in handling broad range of talents 3 优秀的项目管理和协调沟通能力 Demonstrated excellent project management skills and sharp negotiation skills 4 优秀的学习分享能力 Fast learner 5 拥有海外（美国）留学或工作经验及资源者优先（了解不同文化习俗，消费行为） Living abroad experience preferred (familiar with various cultures and customer behaviors) 6 可实习 要求一周至少4天到岗，实习3个月及以上